If any doubt still lingers in your head, remember that both tools (WPBakery and Visual Composer Website Builder), although designed by the same developers, are different. The premium version is available here.Īre you following? If you definitely want to become knowledgeable on the subject, check out the video from Visual Composer, which explains the why and how of this name change (and why it was a bad idea): It is a freemium theme builder, available on the official directory. At the same time, the developers of WPBakery launch Visual Composer Website Builder.On CodeCanyon, the former Visual Composer becomes WPBakery and continues to be offered on a paid basis.That’s when Visual Composer becomes WPBakery… and you end up not understanding much of it anymore (well you do, I hope, with these explanations). The creators of Visual Composer were faced with a fait accompli, so to speak, and decided to change the name of their page builder, in order to stay in line. The latter, as explained by the creators of WPBakery in this article, forbids them to sell a product also called Visual Composer outside its platform. So far, so good, but that was without counting on the contractual limitations imposed by Envato (the marketplace that hosts CodeCanyon). Let’s say that Visual Composer Website Builder is an even more advanced product than its then fake brother, Visual Composer. The idea behind this tool is to meet the growing demand of their users who wish to edit the entire structure of their site, including headers and footers.įYI, WPBakery only allows you to act on the body of your content, not the header and footer. Its name? Visual Composer Website Builder. So, in 2018, the creators of Visual Composer – the current WPBakery – decided to launch a new page builder, or more accurately, a theme builder. Let’s try to untangle all this in a few lines, simply. With this success, the creators of Visual Composer wanted to make a change in business and marketing strategy, in 2018. In short, in a few years, this page builder has become a must-have.

On its official website, its creators even claim that it is used by 4,300,000 users. To give you an idea of the success of WPBakery, it has been sold almost 400,000 times at the time of writing. This is the reason why hyper-famous premium themes, as I pointed out in the introduction, still make use of WPBakery. Theme designers, sniffing out a good deal, rushed to embed Visual Composer on their in-house themes, to make life easier for their customers (and boost their sales). Quickly, it became a must-have on CodeCanyon, the most famous premium plugin sales platform in the WordPress ecosystem. It quickly became successful because it was at the time one of the first page builders to appear on the market, such as SiteOrigin’s Page Builder (more than a million active installations at the moment).Īnd then as there was a latent need among users (creating advanced design pages without coding), Visual Composer took the biggest slice of the cake. When it was launched in May 2011, the current WPBakery Page Builder for WordPress was called Visual Composer. The version of WPBakery (formerly Visual Composer) tested here is 6.5. Originally written in February 2018, this article was updated in February 2021. The goal is to test plugins to help you make informed choices, not to praise plugins that are not worth it just to earn commissions. We make it a point to publish honest articles. This allows us to pay the research and writing work of the blog editors and to build a fund to buy and test other plugins. It means that if you buy one of these plugins through these links, WPMarmite will get a commission. Transparency point: The various links to WPBakery and its paid plugins are affiliate links. What is the user experience for a site using WPBakery (former Visual Composer)?.What pre-integrated modules and templates?.Visual Composer vs WPBakery Page Builder: an introduction to two fake brothers.

Wpbakery visual composer plugins